Before We Begin — Fika Decor
Working with Fika

A clear process makes better spaces possible.

Every Fika project follows a thoughtful sequence—from understanding your space and defining its creative direction to guiding the decisions that bring it to life.

Explore the Process
Everything you need to know before we begin.
The Fika Client Guide
One direction.
Every decision aligned.
Brief / Direction / Layout / Selection / Delivery
Material Direction
How Fika Thinks

Creative direction first. Every decision follows.

Every Fika project begins by establishing a clear direction for the space.

Layout, materials, furniture and finishing decisions are then developed in sequence around that direction—so each choice supports the one before it and prepares the one that follows.

Ways to Work With Fika

Different projects need different levels of support.

You do not need to choose alone. We recommend the most suitable level of involvement based on your goals, timeline, investment range and how much of the process you want Fika to manage.

01

Design Consultation

Focused professional guidance

For clients who need clarity before making important decisions about layout, colour, materials, furnishing or project priorities. You receive professional recommendations and a clear next-step plan, while managing research, purchasing and implementation independently.

02

Design Package

Creative direction to self-deliver

For clients who want a complete creative direction and actionable design package, then feel comfortable placing orders and working with their own contractor. Scope may include moodboards, colour direction, layout, concept boards, FF&E specifications and a curated procurement guide.

03

Full-Service Delivery

From direction to completion

For clients who want Fika to remain involved beyond the concept. Depending on the project, this may include sourcing, quotation review, procurement coordination, supplier communication, site reviews, installation planning and final styling.

Our Project Process

Each decision prepares the next one.

We do not design the entire project in one jump. Each phase is reviewed and aligned before the next begins, protecting the creative direction, budget and final result.

01
Discover

Understand the space.

We begin by reviewing your project brief, site information, functional needs, preferences, investment range and intended timeline.

  • Client brief and project priorities
  • Photos, videos, plans and measurements
  • Existing items to retain
  • Functional and operational requirements
Decision Align the brief, priorities, investment range and project conditions.
Project Brief
Phase 01
Priorities
Timeline
Investment
Requirements
Project Brief

The practical context behind every decision that follows.

02
Moodboard and colour direction prepared by Fika Decor
Moodboard Direction

Several visual directions may be explored before one is approved.

Define

Choose the creative direction.

Fika develops moodboard directions and colour palettes to define how the space should feel before detailed selections begin. Depending on scope, several directions may be presented for review.

  • Moodboard options
  • Colour palette
  • Design language and atmosphere
  • One approved creative direction
Decision Approve one creative direction and colour palette before detailed planning continues.
03
Plan

Make the space work.

Once the creative direction is aligned, we develop the layout around circulation, function, scale and proportion. The layout is reviewed before detailed concept work begins.

  • Furniture layout recommendations
  • Functional zoning
  • Circulation review
  • Scale and proportion checks
Decision Review and approve the proposed layout before detailed concept work begins.
Furniture Layout
Phase 03
Space Planning

Layout, circulation and proportion are resolved before products are finalised.

04
Room concept board prepared by Fika Decor
Room Concept Board

The approved direction becomes a complete visual language for the room.

Develop

Build the room concept.

The approved direction and layout are translated into room concept boards showing how furniture, colour, materials, lighting and decorative layers work together.

  • Room concept boards
  • Furniture and lighting direction
  • Material and finish recommendations
  • Artwork, textile and decor direction
Decision Approve the room concept boards before sourcing is finalised.
05
Select

Curate the procurement guide.

We research and compare products against the approved concept, budget, proportion and availability. Most categories include several curated options rather than a single recommendation.

  • Product images and specifications
  • Supplier links and indicative pricing
  • Alternative options where appropriate
  • Final selected list and budget overview
Decision Confirm the final procurement list, budget overview and next implementation steps.
Living room procurement guide curated by Fika Decor
Procurement Guide

Each piece is selected to support the approved concept, proportion, investment and availability.

06
Material and interior direction prepared by Fika Decor Completed interior project by Fika Decor
From Direction to Completion

Material decisions, placement and styling protect the approved concept until the final space is complete.

Deliver

Bring the direction to life.

For projects with delivery support, Fika helps protect the approved direction through sourcing, material decisions, supplier coordination, site review, installation and final styling.

  • Material and paint confirmation
  • Supplier and contractor coordination
  • Site and installation support
  • Final placement and styling
The Fika Principles

The standards behind every project.

Whether the project is large or small, every Fika Home Stylist and Design Partner works by the same principles so that every decision stays consistent from beginning to end.

01
Direction before decoration.

We define what the space needs to achieve before choosing individual pieces.

02
Layout before furniture.

Function, proportion and circulation come first. Furniture should support the space—not dictate it.

03
Curated, never crowded.

More is not better. Every piece should have a reason to be there.

04
Budget is part of the design.

Every recommendation is considered within the agreed investment so the design can actually be brought to life.

05
One project. One Lead Stylist.

Each Lead Stylist focuses on one project at a time to protect quality, attention and consistency.

06
One direction. One standard.

Different partners may contribute, but every decision follows the same creative direction and Fika standard.

07
People before products.

We design around the people who will live, work or stay in the space. Everything else follows.

08
Every space needs a signature.

We look for at least one distinctive, hard-to-find or highly personal piece that gives each space its own identity.

Collaboration & Communication

Clear decisions keep the project moving.

Your Role

One voice. Timely decisions.

Fika guides the creative and practical decisions, while you remain the final decision-maker for your project.

  • One primary decision-maker
  • Consolidated feedback by the agreed date
  • Timely approval at each decision point
  • Early notice when priorities, scope or budget change
How We Stay Aligned

One project. One clear channel.

Each project has a primary contact and agreed communication channel. Important approvals, scope changes and financial decisions are confirmed in writing.

  • Scheduled review calls
  • Shared project workspace
  • Written approval at key decision points
  • Consolidated feedback—not fragmented messages
  • Progress updates based on project scope
  • Response during agreed working periods

OUR ROLE

What we guide.
What we don't.

Every project is different. Your proposal clearly outlines the services included for your project, so expectations stay aligned from day one.

WE LEAD

Creative direction from concept to completion.

  • ✓ Project Brief & Creative Direction
  • ✓ Moodboard Options
  • ✓ Colour Palette Strategy
  • ✓ Layout Recommendations
  • ✓ Concept Boards
  • ✓ Furniture, Lighting & Decor Curation
  • ✓ Shopping List with Links & Pricing
  • ✓ Paint & Material Selection
  • ✓ Supplier Recommendations
  • ✓ Styling & Final Setup (when included)

OUTSIDE OUR SCOPE

Specialist services handled separately.

  • ✕ Architectural Design
  • ✕ Structural & Engineering Drawings
  • ✕ Cabinet Shop Drawings
  • ✕ Construction Warranty
  • ✕ Full-time Site Supervision
  • ✕ Purchasing & Supplier Payments
  • ✕ Delivery & Installation
  • ✕ Unlimited Design Revisions
  • ✕ Photography & Marketing Production
Frequently Asked Questions

Before you decide.

Can I purchase the products myself?

Yes. Design Package clients usually purchase directly from suppliers using Fika's procurement guide. Your proposal will confirm whether ordering support is included.

Will Fika give me more than one product option?

Where appropriate, yes. We often present several curated options for the same category. Every option is filtered for style, proportion, budget and availability before it reaches you.

Can Fika work with my existing contractor?

Yes. We can collaborate with your preferred contractor, builder or supplier. If you do not have a team, Fika may recommend trusted project partners depending on location and scope.

How many revision rounds are included?

The number of review and revision rounds is stated in your proposal. A revision round means one consolidated set of feedback. New directions introduced after approval may require an additional fee and timeline adjustment.

What happens if a product becomes unavailable?

Product availability can change quickly. Fika may recommend a suitable alternative that maintains the approved direction. The amount of replacement sourcing included depends on your service scope.

Can the project budget change?

Supplier pricing, freight, construction conditions and client-requested changes can affect the final cost. Fika tracks recommendations against the agreed investment direction but cannot control third-party pricing.

Does Fika provide technical drawings?

Only the drawings and recommendations listed in your proposal are included. Architecture, engineering, MEP and detailed fabrication drawings require the appropriate technical consultant.

Can I change the concept after it has been approved?

Yes, but a major change in direction after approval may require revised fees, deliverables and timing because later decisions have already been built on the approved concept.

What Happens Next

Your project starts with context.

Once Fika understands the project, we recommend the appropriate level of support and prepare a tailored proposal covering scope, deliverables, timing and investment.

01
Tell us about your space.

Share the project type, current condition, intended use, investment range and timeline.

02
Book a Project Discovery Call.

We discuss what feels unresolved and the level of support you may need.

03
Receive your proposal.

Your proposal confirms the recommended service, scope, timeline, investment and payment schedule.

04
Confirm the engagement.

The project begins after acceptance, contract signing, initial payment and receipt of the required project information.

05
Enter the Fika workspace.

We set up the project management and design presentation files, then begin the first phase.

Ready to Begin?

Tell us where you are now.

Every thoughtful project begins with the right context. Share your space, priorities and questions, and we'll help you identify the most suitable next step.

Tell Us About Your Project
© Fika Decor
Before We Begin — Client Guide
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